Privacy policy

At Fair Deal Music, we are committed to safeguarding and respecting your privacy

This policy explains what personal information we collect, why we use it, who we share it with and the choices available to you.

Last updated: 27 October 2026.

Who we are

Fair Deal Music Limited is an independent, family-run music retailer serving musicians since 1987.

We are registered in England and Wales under company number 03203129. Our registered office and principal place of business are at 79–83 Holloway Head, Birmingham, B1 1QP.

Fair Deal Music Limited is responsible for the personal information we collect and use for the purposes described in this policy.

If you have questions about your information or this policy, please contact us:

  • Email: sales@fairdealmusic.co.uk

  • Telephone: 0121 643 1685

  • Post: Fair Deal Music Limited, 79–83 Holloway Head, Birmingham, B1 1QP

Information we collect

Depending on how you interact with us, we may collect:

  • Your name, email address, telephone number, billing address and delivery address.

  • Order details, purchase history, returns and customer service correspondence.

  • Account information and preferences you provide.

  • Interests, feedback and responses to surveys or promotions.

  • Technical information, including your IP address, browser, device and interactions with our website.

  • Cookie identifiers, advertising identifiers and information about pages viewed, products considered and purchases, subject to your privacy choices where required.

Payment providers process payment information needed to complete your transaction. The information available to us depends on the payment method used.

We collect information when you shop with us, create an account, contact our team, subscribe to marketing or use our website. Some information is collected automatically through cookies and similar technologies.

How we use your information

We use personal information to:

  • Process orders, take payments, arrange deliveries and manage returns.

  • Provide customer support and respond to enquiries.

  • Maintain business records and meet legal obligations.

  • Protect our business and customers against fraud and misuse.

  • Understand and improve our products, website and customer experience.

  • Send relevant marketing communications where permitted.

  • Measure advertising performance and show relevant advertising, subject to consent where required.

We use different lawful bases depending on the purpose. These include performing our contract with you, complying with legal obligations, pursuing legitimate business interests where appropriate, and obtaining your consent where required.

Marketing communications

We send promotional emails where you have consented or where applicable law permits us to contact existing customers about similar products and services.

You can unsubscribe at any time using the link in our marketing emails or by contacting us.

Buying from us does not automatically mean you agree to every form of marketing. We keep marketing preferences separate from communications needed to manage your order.

If you unsubscribe, we may retain a limited record of your preference to help ensure we do not contact you again. We may also need to retain order information for legal, accounting or customer service purposes.

Who we share information with

We share relevant personal information with organisations that help us operate our business, including:

  • Shopify, which provides our ecommerce platform and associated services.

  • Payment providers, delivery companies and other providers involved in fulfilling orders.

  • Providers supporting customer service, email marketing, website analytics and advertising.

  • Advertising partners, including Google and Meta, for advertising measurement, customer matching and relevant advertising, subject to consent where required.

  • Professional advisers, regulators or public authorities where necessary to meet legal obligations or protect legal rights.

We limit sharing to information relevant to the purpose. Some organisations process information on our behalf, while others have their own responsibilities for how they use it.

Shopify services

Our online store is hosted by Shopify.

Shopify processes information to operate the store and provide services such as checkout, security and fraud prevention.

Shopify Network Intelligence is enabled for our store. This allows Shopify to use information from interactions with our store alongside information from other merchants to improve services, including advertising and personalisation. This processing is subject to applicable privacy requirements and customer choices.

Google Analytics and Google Ads

We use Google Analytics to understand how visitors interact with our website and improve its performance.

We also use Google Ads to promote our products and measure advertising results. Depending on your consent